LUR 116 Masha Klapanova | Self Storage


Many real estate opportunities are presented to investors today. Stockholders are clamoring to get their hands on one, be it multi-family, self-storage facilities, raw land, or residential spaces. But is there still room to enter the market? How do you know where to start? Joining us today is commercial real estate investor Masha Klapanova, who specializes in self-storage facilities. She sits down with Lisa Hylton as she shares how she went from zero knowledge of the industry to owning and operating an out-of-state self-storage facility. Tune in as we delve deeper into Masha’s expanding portfolio and discover the secret formula to making the most out of self-storage investments.

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Systemizing Self-Storage: The Real Estate Superpower With Masha Klapanova

I’m super excited to have you on the show, Masha. She is a commercial real estate investor specializing in self-storage and is an inspirational speaker who in a short time went from zero knowledge in this industry to owning and operating off-market and out-of-state self-storage facilities. I met her in the Real Estate Investor Goddesses Program.

I remember when I met her, she did not have any self-storage facilities and now she is a proud owner and continuing to expand. We’re going to get into her portfolio now. My episode is broken down into three parts. We’re going to get a little bit about Masha’s background then we’ll dive into the whole self-storage and we’ll finish up with the level-up questions. Can you share with my readers where in the US do you live?

I live in Miami.

Where are you from originally?

I’m from Samara, Russia.

What do you and your partner love to do for fun?

First of all, sports. Any type of activity, we always love to engage and also, traveling. It has been a little bit hard lately but one of the coolest things we did was we went to Burning Man. It was a very interesting experience itself. We went to Costa Rica. To be honest, lately, there hasn’t been so much fun. We’ve been focusing on what we’re doing right now and building our wealth and building our names in a self-storage industry and being 100% focused on something. It’s not a lot of fun right now but I know the fun is coming.

Let’s jump right in. Can you share with my readers your story of why self-storage?

I was doing a little bit of residential here and there. I knew commercial real estate has something special about it for many reasons. One main reason is that you do commercial real estate together with others, partners, teams and I love people. It attracted me more than residential where it was more you’re by yourself and you’re in a way competing with others. Also, in multi-family and other commercials, there’s so much more support and you can share all the knowledge, experiences, failures and successes. You never know who you can partner with or who may be connecting with you.

LUR 116 Masha Klapanova | Self Storage

Self Storage: Commercial real estate is special because you do it with partners and teams.


For me, I was in search of something else than residential. I then heard about self-storage right before COVID hit. I’m hearing it’s recession-resilient. I was thinking, “This is a good thing.” It’s a retail business at the same time while being an asset class and getting all the tax advantages, let’s say. There’s less management if you put systems, automation and proper delegation in place. I love technology and creating systems so things are working fluidly. In self-storage, there will be less complaining going on from tenants or emergencies, such as a pipe burst.

There are so many other advantages that I can hear and talk about for a long time but another thing in regards to finding deals, it’s still a fragmented market and there are more mom-and-pops that still own self-storages. It’s hard to find but they are there. In the multi-family space, there are so many already owned by big players. In self-storage, you can still find those are storages that people are mismanaging. They don’t know what they’re doing. They don’t have a website. It’s so easy to add value to it. You don’t have to do that whole rehab project.

Opening Google My Business page and putting systems in place like automatic gate and it’s already amazing value ad and increasing rents. No wonder self-storage is booming right now and it’s a hot asset class because it’s terrific. I love it. I’m in Miami and I’m managing a self-storage facility in North Carolina and it doesn’t bother me being far away from it.

I do want to dive into managing remotely. However, I know that when I met you, you did not have a self-storage facility. Can you share some of the key things you had to do to acquire this one?

When we met, it was maybe a month in that I’ve decided to do self-storage. Not only I don’t have self-storage but I also had no idea what I was getting into. I knew that I’ve decided 100%. I read The ONE Thing at that point so I was focused. I wanted to do mobile home parks too, senior living and multifamily. They were all very attractive but I stick with self-storage and that’s it.

When I started, I was a webinar-aholic. I was going to all the webinars possible. I literally would search online on Facebook events or on Meetup the word self-storage and go to everything related to self-storage as well as commercial and multi-family because there is so much you can learn from multi-family space that applies to self-storage. They’re brother and sister in a way. They’re very related to each other but different at the same time.

It was an enormous amount of consumption of information and not only sitting there by myself and consuming but connecting with different individuals. Somebody who maybe got their first self-storage or somebody who had been doing it for many years. Connecting and learning their journeys, not only what they have done and by learning so many different journeys, I knew that my journey would be completely different. I know that there are twenty different ways of how people get their first facility. I will know how to especially act when something doesn’t go well, I had an idea of what I can get done at the moment.

It’s having plans A, B, C, D in place which sometimes can be tough but that’s the reality. It’s not an easy business net and easy industry that we chose whether it’s self-storage investing or multifamily investing. It requires to be able to overcome those challenges. Sometimes I want to give up when I couldn’t get a loan. After contacting over 130 banks and you get noes, it gets tough but I got it.

Can you talk a little bit about how you found this particular deal?

This particular deal was from connections. For me, everything is about relationships. That’s what got me where I am now, from the beginning until now. For that particular deal, it was a gentleman who was an investor himself but he was a wholesaler too. He wasn’t getting all the deals that he was finding and he was selling some of them.

Having a plan A, B, C, or D in place can sometimes be tough, but it gives you an idea of what you can get done at the moment. Click To Tweet

One of the deals that he found and I was asking him more information and he was not a responding, “I want to know more and send me some documents.” At some point, he calls me back saying, “We couldn’t find a middle ground. The seller wanted a higher price and all investors wanted a lower price. I canceled the contract with the seller. I’m like, “Okay.” Being in a mastermind, I thought it wasn’t unethical or wrong pursuing a seller but my mastermind said, “Go after a seller. Go do it.” I’m like, “Let me reach out to the seller myself.”

It was also interesting. Other investors didn’t want to get it but I knew it was a good deal. I’m not saying it was a home run but it was a decent deal. I reached out and we negotiated. I almost got the price I want. I only added $5,000 extra that was negotiated. It worked out and I didn’t mind giving the extra $5,000 but it was pursuing and not stopping. I got the deal and we already increased the value because the rents were so low. We right away bumped the prices because we had almost 100% occupancy. When we bought it, we got 100% occupancy so we went tough on rent increases. We already added a nice volume to the facility and doubled our cashflow.

Putting together this investment or take this investment down, you had to put together a team of other people. How did you go about doing that? What was instrumental in helping you do that?

It’s relationships. It’s speaking to people, following up and being a part of some groups. I get two partners, which in total, we are five. It’s me, my domestic partner and a couple from my mastermind which is not a mastermind for self-storage. It’s a mastermind for any type of investing. There are flippers and mobile home park investors. Anybody is in there. It’s diversified. I’m part of self-storage coaching. I have another partner there as well. It’s being a part of those groups that I got connected with those individuals.

It didn’t work out with the first partner that I was supposed to go with because we had different expectations. I was like, “This doesn’t start as well as in the beginning already. Let me see what other options we have.” I right away went for someone who I knew the closest, who shared similar values and I also know they’re good people from knowing them from those communities.

There were other people that could be my potential partners. There are some who lived in North Carolina. It’s building relationships as soon as you decide to pursue this. You can just get a deal and then, “Let me go figure it out.” I already had a list of people that I can potentially partner with. In Indiana, we build this team and it’s great. It worked out very well.

Can you touch a little bit about managing properties remotely? Are any of the five local to the Carolina market?

We call this type of people boots on the ground. We don’t need a full-time manager there. We don’t even have an office. Even if we had an office, we would not use it for somebody sitting there and picking on their nose and don’t know what to do. There’s not so much movement going on. When you have large A-class facilities, I understand. We’re not there yet. Our facilities are C-class drive-up units.

I submitted a job offer on Craigslist and Facebook and it failed. Nothing good came up. I put it on Indeed and I broaden up my location-wise where people can be there. We get over 150 applications. I had to filter them through and then we did some phone calls. My partners went and interviewed them in person. We get some great people working with us now. This is the first piece of a puzzle.

LUR 116 Masha Klapanova | Self Storage

Self Storage: There are no emergencies in self-storage. It makes matters a bit easier and more relaxed to live with.


I have the formula for freedom of choice, which is SEADE. S stands for Systemization, E for Elimination, A for Automation, D for Delegation and E for Empowerment. It’s all about systems. When you have fluid systems in place, you will be able to see what you can eliminate there or what you don’t need to be doing. Try to automate using tech.

We have software that does so much for us that we don’t need to be dealing with. We delegate the boots on the ground and call center. We don’t answer our phone calls for the tenants. The next part of the delegation will be a virtual assistant. I hired a virtual assistant. I’m starting to work with a virtual assistant who will be helping me with the acquisition process. We will have a separate virtual assistant that’s going to be helping with managing. She will be the one who going to be managing the boots on the ground.

Right now, I’m doing that work, which is not the most efficient way of me spending my time but it does work for now. My plan is to get an army of virtual assistants, that’s for sure. The last piece is E which is Empowerment. Empowerment is finding partners and do it with others so you don’t have to be doing and be able to be the best at everything. It applies not only to self-storage. It applies to any type of business in general.

It’s key and important. Moving from that, what would you say is your superpower?

My superpower is creating those systems. It’s systemizing everything and to be able to make it all work like those watches with all those mechanisms and gears are moving fluidly and to be able to remove me as much as possible because things can be done in a much more efficient way where I can focus on the most important high impact decisions.

I still have a part-time job so that’s what I’ve been implementing in their business, that type of structure. Also, underwriting and relationships. Unexpectedly after developing my own underwriting model and nothing will happen if not for relationships. I love connecting with people and adding value. It’s beautiful how this is not about real estate. This is about relationships.

You mentioned several times, the power of that. I feel like that’s a part of your superpower as well as being able to get out there and build relationships because you mentioned the number of webinars and Meetups and stuff that you went to virtually, not necessarily in-person.

I was in a situation where I need to take advantage of what I had. Also, I didn’t have access to meeting people in person but I had access to connect to people from all around the world. I even went to some self-storage events in Japan. I told you I was a webinar-aholic. This comes back to what we all know as the SWOT analysis. What are your strengths? What are your weaknesses? What are your opportunities and threats? The threat was everything about COVID but the opportunities, I was able to connect. I knew my strengths but I also needed to recognize my weaknesses.

Some people try to maybe hide their weaknesses because they weren’t perfect but it’s okay. I’m not that handy person. I’ve never been fixing. I wouldn’t be able to do a flipping project. It’s something I haven’t done. Maybe I could have but I’m not so I make sure that my partners come from a flipping background. When we arrived at that storage facility, they were like, “We have to set up here and here.” I’m standing and I don’t understand. I’m going to underwrite and make the numbers work. It’s okay to know your weaknesses because you can find somebody else who’s good at it.

Through your relationships, you were able to find the deal and then ultimately bring the deal into a good partnership to then move the deal forward from there. Can you talk about the difference in the underwriting process between multifamily versus self-storage?

When you have fluid systems in place, you will see what you can eliminate and what you don't need to be doing. Click To Tweet

Some people don’t do it as a first thing. I personally do because this is so critical. If you’re oversupplied in the market, it doesn’t matter what numbers there are. Nothing matters. What I do first is most of the time I call competitors. Some people use software or go online and check but I call competitors and try to get a feel of how full they are. Are they offering me a bunch of fun discounts and do they have all the units or sizes available? This is not a good sign especially if there are several storages like that. It means they have too many supplies. What I’m going to be doing there is competing and it’s going to be a tough game.

When I call and then there’s like, “We only have 10×10 available. We’re full but call us next week. We have these two sizes,” and that’s it. I’m like, “This is a good sign.” I’m taking what they charge for those units so I’d be able to see if there’s a gap in the subject facility we’re analyzing. If they’re charging less, we can bump the rent. This is the best value-add. This is what we did with our facility. This is the competitor analysis or supply-demand analysis.

It’s different for multifamily because self-storage is very localized. Nobody’s going to go look for ten different self-storages. They will try to get the one that’s multifamily. People will shop around because they’re going to be living there. In self-storage, it’s different. People are not going to drive 10 or 20 miles away to rent a unit. The urban market is the closest to better. That’s the main difference.

Talking a little bit further on the multifamily and self-storage, can you touch a little bit on the value-add or the business plan approach? They’re two different businesses in my opinion. When an investor is looking at a self-storage opportunity, what can they expect to see?

There is a typical value-add like bumping the rent. Fixing up, which does with multifamily too but there are additional revenue streams that you can have. We don’t have laundries. For example, we charged different fees but also, we can put up a billboard. If there’s a need for putting a billboard, we can put a billboard there, which you don’t pay anything. You are not going to be paying $1,000 a month or whatever it is to have that billboard there. It could be some type of little business. You can even add any retail business there if you feel like there’s a need for that.

My favorite value-add is also an expansion. If you have land and this is what we’re working on now, we have a land that we’re spending money mowing that grass and we’re not a grass-mowing business. We want to make money on that land. We will be building there and we’re deciding between putting permanent buildings or portable buildings. I’ve been working on this project for a couple of months. We will be able to double the size of our facility because there’s additional land for that.

You’re talking about an expansion that you guys have been working on because the property that you purchased has space to build more self-storage facilities. You are going through the process of that as well.

When I look at general storage, I had similar storage before that I was analyzing but I said no to it because it was very tight on land. It was a similar size. It was 14,000 square feet as well as ours but it was tight on the land so we couldn’t add. I know where we can double. If we double, we can double the income and the value. It’s a very lucrative strategy to do.

Even if you don’t have land right on your lot, you may have adjacent land or maybe even nearby land that you can buy and build an extension of your business space or your self-storage. It’s something that’s not typical that you do. You don’t buy multifamily and then add more multifamily especially if it’s a building. You can’t build on top of it. This is something unique.

LUR 116 Masha Klapanova | Self Storage

Self Storage: As soon as you decide to pursue building relationships, you can get a deal and figure everything else out. You build a team, and things work out well.


Another is thing is conversions. This is something that super attracts me. If you ever see some empty Kmart somewhere or some warehouse, let me know. Maybe we can convert it to self-storage because those are the golden nuggets. If it’s a good structure there, it’s not falling apart, you save so much on costs and you can get into a market. You can buy land or you can buy an existing facility that can be a top layer there.

Moving on from that, advice you would give to someone. There are two sides to the coin here. One is passive investors. The other one is someone who reads your story and is inspired by it. You started your journey in late 2019. You incubated in the year 2020 into the self-storage investor and acquired your investment property. What advice would you give to someone who’s starting out and they’re thinking self-storage is the path that they want to go and they want to do so actively? Let’s start with active.

Connecting with individuals and experts is something. You can learn everything from that already. You can learn how to get funded. You may get referrals from your funding if you run it with someone. You may get the deal for them or they may be connecting you with somebody who can give you a deal. This can help you out right away in any way in self-storage. There are so many people that are willing to help. We have these in-person conferences now happening. There is one in Las Vegas and I’m going to Idaho at the end of September 2022 as well.

This is the number one thing. Go to some webinar of self-storage, you see someone and they’ll leave and learn but connect with someone. You have to exactly connect with a speaker. Connect with someone who was maybe engaging in the chat. Look them up on Facebook or LinkedIn and then reach out, “I was in this webinar. It was so great. I learned this and it was amazing. Ask them, “Are you in the self-storage industry?” Do that extra step and learn from others.

That would be your first key to someone who wants to play actively. What about on the side of understanding the self-storage business itself like the underwriting aspect of it, looking for deals and that kind of stuff?

You need to take some coaching. I’m part of The Storage Rebellion. It’s the coaching program that I took and there are others. I can speak of them because I did take The Storage Rebellion and it was great. They provided us with this underwriting model. That was not enough for me. I reviewed something and they gave me also their underwriting. I connected to someone and then I was listening to some podcasts and I heard, “I do this underwriting. Let me add that to my underwriting.” In the end, it became my own underwriting monster model containing everybody else’s underwriting.

Even hearing from some podcasts about how to make a shock test. I went on my underwriting and created it. It’s learning from coaching and going the extra mile. Research more on the topic. I watched all possible YouTube videos on underwriting. I know all the self-storage underwriting videos on YouTube. This is consuming as much in the beginning. After I started choosing what I want to consume or what webinar I wanted but in the beginning, just take it on.

A lot of researching, learning and getting coaching.

“Would you like to be my mentor?” No, it doesn’t happen. It’s not dating. It’s building a relationship and now I’ve had a few people that were my mentors because I keep connecting with them. I keep supporting them wherever I could support them. In the end, I realized that they became my mentors. There are some people that I didn’t connect and that’s okay but with some people, yes. Don’t go ask someone to be my mentor. It’s not going to work that way.

Moving on from there and going back to the markets you guys do on the self-storage side, there’s a study that I feel like you guys do to assess.

You don’t have to be the best at everything. Click To Tweet

A feasibility study is one of the main things. There is a supply-demand. You can always start doing it yourself in a way. You need a specialist if you don’t know anything. If you found land or facility and you’re not an expert, go do the feasibility study. You can do a lot of it yourself by learning, exploring the market, going there and finding out what’s there. What are your competitors doing?

It’s a lot about what are your competitors doing. It’s a lot of mystery shopping. Calling them and trying to rent the unit. In a feasibility study, that’s what they will be doing. There’s a high-level feasibility study where are they going to arrive and then go visit those facilities. You can do it yourself but if you don’t have enough knowledge, please go work with experts. Especially if you are building because one of the critical aspects is the pipeline.

You have to be careful if there’s another self-storage, maybe right now fine with your supply and demand but there’s this 100,000 square feet self-storage that just got a permit and it’s starting on the construction, which you don’t see. It’s empty land but they are going to be building it and it can completely destroy your business. The pipeline is supercritical whether you’re passive or active.

If you’re a passive investor, make sure your syndicator, operator or general manager, asks him questions, “What’s on the pipeline? Is there a new permit given for self-storages?” Either something under contract or under development is happening or something that’s going to open up that you didn’t know? That’s supercritical.

That would be the operator team going to the city and learning about this stuff like what’s in the works so that way they’ll know, correct?

Yes but again, you can delegate that. I was able to go but you can hire someone and go and do it and say, “I’ll pay you. Can you go visit the facilities? Tell me everything. How did it go?” If you’re serious about this project, have another person or you can go there. If it’s more preliminary, pay someone to go check it out and see. You can learn so much from that. When I arrived there, I was going and I couldn’t rent a unit in my market. I couldn’t find a unit to rent so that spoke a lot. I knew that there was an opportunity here.

You touched a little bit on the advice you’d give to passive investors but let’s go deeper there. Passive investors are people thinking about investing passively in self-storage. They’re looking. What are some of the things that they need to be looking at when they’re looking at this deal?

I was first a passive self-storage investor then I was active. I first invested passively. I knew that I was going active so I asked a general partner if he would be willing to also guide me for practice and be there behind the scene. If you plan to go active, maybe do for passive first. Find someone who would be there willing to show you behind the scenes.

This is where I also learned a little bit about underwriting as well and a lot of other things through that operator. I asked particularly for that request. I invested with him, not with some big guy that does big syndications because I knew I would not be able to learn. I invested with somebody who wasn’t as big yet and he was willing. I learned self-storage being a passive investor.

LUR 116 Masha Klapanova | Self Storage

Self Storage: Connecting with individuals helps you learn how to get referrals and get funded. In self-storage, there are so many people that are willing to help.


I studied, reviewed all the documents and looked at how are they are prepared for a worst-case scenario like the shock test. “How low they can go on their vacancy? What if something happens with their market?” In our facility, we would be able to go run at least 40% vacant and we still are able to pay our debt and everything. I think it was more than that, 50% or 40%. You want to dig, “What are they planning to do to add that value? How are they going to be able to increase? What is right now are they not working well that they will be able to improve on?”

For us, our facility was already working pretty well. It wasn’t that bad but the rents were under market rates. Increasing the rates bumped our volume. Checking pipeline and seeing what systems are they bringing in place. “Are they going to be using software, automation or are they going to be always on the phone? Are they going to use the call center or are they the ones who are going to be answering their phone?

Those are kind of a checklist that needs to be checked to make sure that it’s a safe investment and market. This is the same with multifamily but with self-storage, you can still go to the markets that are not fast and growing. Also, on tertiary markets too, we are in a tertiary market. You can have self-storage in the rural market.

You need self-storage in a town of 1,000 people. You don’t need multifamily. Self-storage, you can find it anywhere. In tertiary markets, it can be a safe investment too as long as the population is not decreasing. Even though it’s decreasing a little bit, there will be no self-storage but you still need self-storage there. It’s looking at different things.

You mentioned the increase in rates, in multifamily when people take over on multifamily unless all the tenants are month to month. If they are month to month, the new owner could come in and say, “We’re going to put you all on leases. We’d like to increase the rent,” but in the self-storage space, when you take over facilities, maybe someone is in a contract for a certain period of time so then you won’t be able to increase or could you increase right off the bat?

That’s the beauty about self-storage, all the contracts are month to month. You can come in and bump everybody as much as you wish. It doesn’t matter. We do a dynamic price increase. In airlines, you go to buy tickets this day and it’s one price but tomorrow, they have a different price because they look at the demand. You can be smart about it and we decided to go right away. Don’t do a 10% increase on all the units. We didn’t do that. We had some units that had a high demand. We increased them more and then there was less demand so we increase less. We’ve had a 7% increase. Some were 12% increase. It’s very diversified and a strategic way of doing it.

In our first year, we had increased about 5%. We end up increasing more than over 20% in the first three months. We first did an experiment. We did a high increase, especially on our largest unit. We went from charging $90 to $160. It’s almost doubling. It’s a 40% increase in the size of the unit. We were scared. I was like, “Are they all going to leave?” but we did it. In total, we had only three move-outs and the next day, we had three new move-ins.

Connected to that, units in demand. You noted that some units have higher demand than others. I would assume knowing that helps you too when you’re looking at purchasing other self-storage because given that experience you might know you’d be looking for self-storages that have a unit mix that you know might be more appeasing to the population that you’re trying to serve.

Every unique mix depends on the market. In the tertiary market, you need bigger units. In urban, you need something smaller like 5x5s. In tertiary, you won’t put 5×5. In urban, you don’t put 10×30. We have to 10×25 because it’s in the tertiary market and it works out well. The beauty of self-storage, you can find self-storage that’s not occupied well.

Let me give a drastic and real example. There was a facility that somebody built and they’re like, “You can make the best money from 5x5s because per square foot, you make more money from smaller units than bigger units. They built a bunch of 5x5s and they weren’t renting. If you can find something like that, you can convert them to 10x10s or 10x20s or whatever works out.

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Sometimes, you can look and you can change the size of units. It depends on your layout but it can be a convertible. Even right now, we will build a building. We will be adding more 10x10s because there are more demands for it but let’s say if we don’t get them enough rent out, we can convert them to 10x20s. We’re the wall in between and making them look like two units instead of one.

Can you talk a little bit about the way in which you structured this deal, JV versus syndication and why?

The first deal, I didn’t want to go and syndicate. I didn’t want to take a lot of people’s money before doing it myself and putting my own money and everybody else’s. I brought partners and I found a deal. We structured our partnership in a very smart way. Meaning, everybody gets the piece for what they deserve. I get the piece for finding, underwriting and closing on a deal. It was mostly me.

I’m managing so I’m getting a piece for that. My other partners, they’re still helping with some management and they have some roles on that but they brought the money for the down payment. We are now going to be doing some duplications. This is a goal so we can go off a bigger deal. At the moment, we’re working on construction and we will be also potentially raising capital for that as well.

That leads me to the level-up questions that I ask all my guests. The first one is what are you grateful for in your life right now?

I’m grateful that I’m here in the United States. That’s the first thing that came out. Coming from Russia, I would never have had the opportunity to do this. I was able to bring my mom and I’m grateful that she’s next to me. She got her dream job that she dreamt of since she was a kid. She’s working with dogs. She couldn’t have this thing to do in Russia. I’m grateful that I am here in the United States with my mom in Miami.

What would you say has contributed to your success and continuous growth?

It’s always looking to be better. I was talking about systems in the business but I’m also like that too and I can also do it for others as well. When I started, there were people that were supporting me. Now, I’m happy that people reach out to me, asked me how I’ve done it and being here. I’m adding value to others where I was in their position calling others. Now, people are calling me and asking me for some suggestions. I’m so happy to help whoever needs that help.

Lastly, what do you now know that you wish you knew at the beginning of your journey?

I wish I knew that it will take you a long time. We humans in general want the results now. When one big investor told me that it’s going to take me one year to close on my first deal, I was like, “I’m going to be quicker than that,” but no, it took exactly one year to close a deal. It’s not a get-rich-quick scheme. Now, I already have the asset that’s super increased in value and we’re doing constructions.

LUR 116 Masha Klapanova | Self Storage

Self Storage: You can do a lot yourself by learning and exploring the market, going out, and finding out what’s there.


I hired someone to help me acquire. I’ve gotten help and focused on what I’m the best at right earlier than trying to do everything myself with everything. It’s helped me with partners instead of trying to do everything that took all of my time. Find others and know your weaknesses so you can find those who have strengths as your weaknesses.

Thank you so much, Masha, for coming on. If my readers want to learn more about you, your offerings, being able to partner with you, all of that good stuff and learn more about self-storage both passively and actively, where can they go to find more?

The easiest way is to Google my name. You can connect with me on LinkedIn, Facebook or Instagram over there. You will be able to be guided also to my website which is There’s no other Masha Klapanova, especially a self-storage investor. You’ll find me there.

It’s a pleasure. I love seeing you grow. It’s been an amazing journey to see you grow. I always remembered how you used to have a self-storage background.

I was envisioning that I’m going to have one and then I got one. Now, I don’t have to put it as background.

Thank you so much for coming on. I appreciate it.

Thank you so much for giving me this opportunity to share with others about self-storage.

You’re welcome.

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About Masha Klapanova

LUR 116 Masha Klapanova | Self StorageA commercial real estate investor (specializing in self-storage) and inspirational speaker who, in a short time, went from zero knowledge of this industry to owning and operating an off-market, out-of-state self-storage facility.



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